Recent Trends in Marketing Research in Turkey

被引：0

作者：

Kurtulus, Kemal ^{[1
]}

Kurtulus, Sema ^{[1
]}

机构：

[1] Istanbul Univ, Dept Mkt, Fac Business Adm, Istanbul, Turkey

来源：

IMSCI 10: 4TH INTERNATIONAL MULTI-CONFERENCE ON SOCIETY, CYBERNETICS AND INFORMATICS, VOL II (POST-CONFERENCE EDITION) | 2010年

关键词：

Marketing; Research Methodology; Marketing Articles; Content Analysis;

D O I：

暂无

中图分类号：

TP3 [计算技术、计算机技术];

学科分类号：

0812 ;

摘要：

The aim of this research is to gain insights in the methodological issues and problems of marketing research in Turkey. This research provides information and recommendations for the research methodology of marketing papers published in Turkish National Marketing Congresses' Proceedings between 2007 and 2009. The evaluation of marketing papers is done with content analyses method, in terms of methodological process such as research type, research modeling and hypothesis development, sampling, data collection and data analysis. The study indicates that there are significant problems regarding modeling and hypothesis development, sampling and data analysis stages of research process. The findings also show that, analyses are chosen on the basis of their popularity in most of the studies.

引用

页码：92 / 95

页数：4