Provision of a sustainable development of the region significantly depends on the introduction into the practice of public and municipal management of the technologies of public administration. Together with governmental and municipal institutes the citizens themselves are active agents of public administration who in dependence on the goal set of the development of a region, methods, instruments and forms of its implementation can be both a managing agent and the subject under management. In the modern Russian society however the instruments of the citizens' participation in the adoption of political decisions are used in a limited way as it is determined by a low motivation potential of the population of Russian regions. In this context the analysis of factors, characterizing the creation of the motivation potential of population (resource, motivation, infrastructural ones) and its implementation (resulting factors) is a relevant scientific task the solution of which will allow intensifying the participation of citizens in the political process.
