Further considerations on the relevance of country-of-origin research

被引：39

作者：

Usunier, Jean-Claude ^{[1
]}

Cestre, Ghislaine ^{[1
]}

机构：

[1] Univ Lausanne, Fac Business & Econ HEC, CH-1015 Lausanne, Switzerland

来源：

EUROPEAN MANAGEMENT REVIEW | 2008年 / 5卷 / 04期

关键词：

country-of-origin; business research; consumer behavior; marketing; academia;

D O I：

10.1057/emr.2008.27

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

This paper is a reply to the paper by Josiassen and Harzing about the continued relevance of country-of-origin (COO) research in marketing (forthcoming, EMR). It develops detailed and articulated responses to each of their arguments. Although sharing some of Josiassen and Having's views, this reply maintains that the case of COO research raises significant issues in terms of its relevance to marketing practice. European Management Review (2008) 5, 271-274. doi:10.1057/emr.2008.27

引用

页码：271 / 274

页数：4

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