The image of the Nord-Pas-de-Calais through the 'Pays du Nord' publication

In this early XXIth century, the image of the Nord-Pas-de-Calais remains largely negative in a great number of media, even though this region is undergoing major mutations. Among these latter, the fact that it is becoming a region attractive to tourists is not the least noteworthy. The Pays du Nord publication is one of the major mediation instruments of this transformation. The analysis of the totality of its issues, from the date of its creation to 2003, highlights the work that is being carried out on the image of the region and how the stereotypes that have long been attached to it are being turned inside out.