HOW WOULD ROMANIAN CONSUMERS ACT TO A "BUY ROMANIAN" CALL?

被引：0

作者：

Craciun, Liviu ^{[1
]}

Barbu, Mihail Catalin ^{[1
]}

机构：

[1] Univ Craiova, Craiova, Romania

来源：

PROCEEDINGS OF THE IVTH INTERNATIONAL CONFERENCE ON GLOBALIZATION AND HIGHER EDUCATION IN ECONOMICS AND BUSINESS ADMINISTRATION - GEBA 2010 | 2011年

关键词：

Consumer behaviour; buying motivations; nationalism; internationalism; NATIONALISM;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

In this paper we investigated the sources of "Buy Romanian" attitude. We formulated three constructs namely Buy Romanian, nationalism and internationalism and we measured them by developing three scales. The scales were included in a questionnaire that was administered to 110 respondents. Performing statistical analysis, the results showed us that Buy Romanian is influenced by the general opinion toward the Romanian products and by nationalism orientation. There is no correlation among Buy Romanian and internationalism. These findings are useful because in order to stimulate buying behavior of Romanian products by Romanian consumers, it is necessary to spot the deepest motivations.

引用

页码：155 / 158

页数：4