A Model for Analyzing the Influencing Factors on Marketing Strength of Agricultural Products: An Empirical Evidence

被引：0
|
作者：
Liu Siwei [1 ]
Huang Yi [1 ]
机构：
[1] Cent S Univ, Sch Business, Changsha 410083, Hunan, Peoples R China
来源：
PROCEEDINGS OF THE 5TH INTERNATIONAL CONFERENCE ON INNOVATION & MANAGEMENT, VOLS I AND II | 2008年
关键词：
Marketing strength; Agricultural product; Influencing factor; Model;
D O I：
暂无
中图分类号：
C93 [管理学];
学科分类号：
12 ; 1201 ; 1202 ; 120202 ;
摘要：
With the economic development, the policy of building new socialist countryside is striking root in the hearts of people so that more and more scholars are focusing their attention on enhancing the farmers' income, promoting agricultural production and sales level. Based on the background, the article makes empirical study on restriction factors of marketing strength of agricultural product and puts forward the policy and proposal of enhancing the marketing strength of agricultural product.
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页码：1099 / 1104
页数：6
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