Economy has decided to improve the quality of the tourism product. Its goal is to attract the target groups that participate in rural tourism back to rural Hungary. They would like to enhance the quality of accommodations and aim to meet the needs of the "responsible rural tourist" as well. The "responsible rural tourist" aspires to have the least possible effect on the environment and culture of the visited region. The main target groups of the rural tourism are, families with children, who participate in domestic tourism, and young people related to youth tourism. The responsible visitor minimizes the damage caused by himself and with his awareness of consumption promotes the local people's welfare and shows great interest in the agrotourism and getting to know the local folk culture. Eco-labels encourage the entrepreneurs to be more mindful during their activities of the requirements of environmental, social, cultural and economic sustainability, thus present a responsible attitude towards their environment.
