A Structural Study on Eco-Tourism Destination Image, Tourist Satisfaction and Destination Loyalty: Case of GEOPARK Mount Yuntai

被引：0
作者：
Qiao Guang-hui [1 ]
机构：
[1] Henan Univ Technol, Sch Management, Zhengzhou 450000, Peoples R China
来源：
PROCEEDINGS OF THE FIFTH INTERNATIONAL SYMPOSIUM ON GREEN HOSPITALITY AND TOURISM MANAGEMENT | 2011年
关键词：
eco-tourism; destination image; cognitive and affective; satisfaction; loyalty;
D O I：
暂无
中图分类号：
X [环境科学、安全科学];
学科分类号：
08 ; 0830 ;
摘要：
This study will present an integrated approach for understanding destination loyalty and examine the theoretical and empirical evidence on the relationships among tourism destination image including cognitive and affective images, tourist satisfaction, and destination loyalty under the background of an eco-tourism destination. 569 samples were analyzed in total. Validity and reliability tests were completed using exploratory factor analysis (EFA) and confirmatory factor analysis (CFA). The structural equation model (SEM) analysis and T-test/Anova were used to test the hypotheses. The AMOS program was adopted to reveal that eco-tourism destination image (cognitive and affective images) has positive effects on tourist satisfaction, and tourist satisfaction also has a positive effect on destination loyalty. At the same time, eco-tourism destination image (cognitive and affective images) has positive effects on destination loyalty, as well. In the end, the insufficiency of this study is put forward and recommendations on the future study are also given.
引用
收藏
页码：10 / 19
页数：10
相关论文
共 23 条
  • [11] CHON KS, 1990, TOURIST REV, V2, P2
  • [12] Court B., 1997, Journal of Travel Research, V36, P35, DOI 10.1177/004728759703600106
  • [13] MEASURING SERVICE QUALITY - A REEXAMINATION AND EXTENSION
    CRONIN, JJ
    TAYLOR, SA
    [J]. JOURNAL OF MARKETING, 1992, 56 (03) : 55 - 68
  • [14] Fennell DavidA., 2003, Ecotourism: An Introduction, DOI DOI 10.4324/9780203505434
  • [15] Fetscherin M, 2008, J ELECTRON COMMER RE, V9, P231
  • [16] Hair J. F., 2014, Multivariate data analysis, V(7th ed.
  • [17] Kotler P., 1996, MARKETING HOSPITALIT
  • [18] Kotler Philip., 1993, Marketing Places: Attracting Investment, Industry, and Tourism to Cities, States, and Nations
  • [19] Kozak M., 2000, Journal of Travel Research, V38, P260, DOI 10.1177/004728750003800308
  • [20] CONSUMER PERCEPTIONS OF INTERPERSONAL EQUITY AND SATISFACTION IN TRANSACTIONS - A FIELD SURVEY APPROACH
    OLIVER, RL
    SWAN, JE
    [J]. JOURNAL OF MARKETING, 1989, 53 (02) : 21 - 35
123