Comparative Research on the Competitiveness of China's Listed Banks - Empirical Factor Analysis Based on the Dataof 16 Listed Banks in 2010

In the international changing situation and the continuous adjustment of domestic macroeconomic policies, competition of China's banking is becoming much more fiercer. It's an urgent task for China's banking industry to assess and enhance the competitiveness of China's listed banks. This paper uses the financial data to conduct empirical analysis on competitiveness of China's 16 listed banks in 2010 with SPSS Statistical package. The main conclusions are as followings:With the comparative advantages and the character of their own, the new financial products and service should be made under the economic development. Build on the sample Bank on the basis of its comparative advantages and combine the character of its own, which is closely related to innovation and economic development. Marketing of financial products and services is the key to enhance the competitiveness of banks. This is the key to enhancing the competitiveness of banks.