Berlusconi and the sport as a political communication strategy

被引:1
作者
Donofrio, Andrea [1 ]
机构
[1] Fdn Ortega & Gasset, Madrid, Spain
来源
HISTORIA Y COMUNICACION SOCIAL | 2012年 / 17卷
关键词
Berlusconi; Italy; Milan; football; Media;
D O I
10.5209/rev_HICS.2012.v17.40601
中图分类号
J9 [电影、电视艺术]; I235 [电影、电视、广播剧];
学科分类号
摘要
Sport and football were instrumental in the political strategy that allowed Silvio Berlusconi to access the Presidency of the Italian Government. football with his media power became a useful platform for his electoral purposes. The acquisition of a popular and historic team represented a good intuition (now copied by many Arab sheikhs), a way to gain prestige and become known to the whole country, operation conducted with the cooperation of television channels of tycoon's property. As well, the prominence of the sport increased, attending a constant "futbolarization" of politics and communication in general.
引用
收藏
页码:103 / 123
页数:21
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