An Empirical Study on Trust in Mobile Commerce Adoption

Mobile communication and wireless technology continues to grow at a substantial rate in China as well as in world. Despite this growth, mobile-commerce (m-commerce) still experiences challenges on many fronts. Several studies have identified trust as a major concern for consumers to adopt m-commerce. But, gaining customer trust in m-commerce is a particularly daunting task because of its unique features. Based on previous studies, this paper proposed a model in order to examine trust and its antecedents in m-commerce. Mobile Vender Trust, Mobile Technology Trust and other traditional trust factors were seen as antecedents for m-commerce trust, which will in turn affect intention of adoption. A survey instrument was also developed for collecting data and empirically testing the proposed model.