THE IMPACT OF SOCIAL MEDIA BRAND COMMUNICATION ON BRAND EQUITY FOR YOUNG CONSUMERS: INTERNATIONAL HIGH STREET FASHION BRANDING IN CHINA

被引：0
|
作者：
Kan, Yuna [1 ]
Dennis, Charles [1 ]
Melewar, T. C. [1 ]
Foroudi, Pantea [1 ]
机构：
[1] Middleses Univ, Dept Mkt Branding & Tourism, Sch Business, London, England
来源：
GLOBAL AND NATIONAL BUSINESS THEORIES AND PRACTICE: BRIDGING THE PAST WITH THE FUTURE | 2017年
关键词：
Brand equity; Marketing communications; Social media; High street fashion;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：2156 / 2157
页数：2
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