A Preliminary Study of the Social Media Marketing under the Social Network Theory

被引：0

作者：

Wu Mengxue ^{[1
]}

机构：

[1] Shandong Univ Weihai, Weihai 264209, Peoples R China

来源：

PROCEEDINGS OF THE 2015 INTERNATIONAL CONFERENCE ON SOCIAL SCIENCE AND TECHNOLOGY EDUCATION (ICSSTE 2015) | 2015年 / 18卷

关键词：

social network; Social media marketing; The characteristics of Consumer behavior; The marketing strategy;

D O I：

暂无

中图分类号：

G40 [教育学];

学科分类号：

040101 ; 120403 ;

摘要：

With the development of the Internet technology, It also puts forward some marketing strategies.. is no doubt that it has been a profound impact on the way of new social media rnarketIng enterprises. people's social behavior and social communication. based on Key words: social network; Social media marketing. The the birth of the new network tools of web 2.0, the expansion of the network social density, makes the social media arise. At... present there have been some foreign social media marketing especially to the characteristics of Consumer behavior; The marketing strategy strategies which can he references. This paper Introduces the characteristics of the social media marketing, on the basis of it, analyzes the characteristics of current Chinese consumers' behavior, as well as the characteristics of the differences between social media marketing and the traditional media, and

引用

页码：272 / 277

页数：6