Social media research: A review

被引：28
作者：
Wu, Junjie [1 ]
Sun, Haoyan [2 ]
Tan, Yong [2 ]
机构：
[1] Beihang Univ, Sch Econ & Management, Beijing 100191, Peoples R China
[2] Univ Washington, Michael G Foster Sch Business, Seattle, WA 98195 USA
来源：
JOURNAL OF SYSTEMS SCIENCE AND SYSTEMS ENGINEERING | 2013年 / 22卷 / 03期
基金：
中国国家自然科学基金;
关键词：
social media; empirical models; experimental methods; analytical approaches; predictive analytics; WORD-OF-MOUTH; USER CONTENT GENERATION; COMMUNITY STRUCTURE; ONLINE; IDENTIFICATION; DIFFUSION; NETWORKS; IMPACT; RECOMMENDATION; CONTRIBUTE;
D O I：
10.1007/s11518-013-5225-6
中图分类号：
C93 [管理学]; O22 [运筹学];
学科分类号：
070105 ; 12 ; 1201 ; 1202 ; 120202 ;
摘要：
Social media is fundamentally changing the way people communicate, consume and collaborate. It provides companies a new platform to interact with their customers. In academia, there is a surge in research efforts on understanding its effects. This paper aims to provide a review of current status of social media research. We discuss the specific domains in which the impacts of social media have been examined. A brief review of applicable research methodologies and approaches is also provided.
引用
收藏
页码：257 / 282
页数：26
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