What's Being Sold and To What End? A Content Analysis of College Viewbooks

被引：112
作者：
Hartley, Matthew [1 ]
Morphew, Christopher C. [2 ]
机构：
[1] Univ Penn, Grad Sch Educ, Philadelphia, PA 19104 USA
[2] Univ Georgia, Inst Higher Educ, Athens, GA 30602 USA
来源：
JOURNAL OF HIGHER EDUCATION | 2008年 / 79卷 / 06期
关键词：
D O I：
10.1080/00221546.2008.11772123
中图分类号：
G40 [教育学];
学科分类号：
040101 ; 120403 ;
摘要：
Viewbooks are an important medium for enticing students to apply to colleges. But what messages are conveyed in them? This study offers an in-depth examination of 48 viewbooks using content analysis. The findings point to the predominance of a highly privatized conception of a college education.
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收藏
页码：671 / +
页数：22
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