A demand analysis for the Chinese Professional Baseball League 1990-2008

被引：0

作者：

Chen, Chen-Yueh ^{[1
]}

Lin, Yi-Hsiu ^{[2
]}

Lin, Yen-Kuang ^{[3
]}

机构：

[1] Natl Chung Cheng Univ, Dept Athlet Sports, Sinjhuang City 242, Taipei, Taiwan

[2] Aletheia Univ, Dept Sport Management, New Taipei City, Taiwan

[3] Taipei Med Univ, Off Res & Dev, Taipei, Taiwan

来源：

INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP | 2012年 / 13卷 / 02期

关键词：

Chinese Professional Baseball League; attendance; Major League effect; game fixing; demand analysis; ATTENDANCE; STRIKES;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The Chinese Professional Baseball League (CPBL) experienced a rapid decline in attendance after the mid 1990s. In this study, market demand analysis is used to discover the causes of variation in CPBL attendance from 1990 to 2008. The ordinary least squares (OLS) is employed for model estimation. From this model, empirical evidence reveals that a homogenous sport substitute, Taiwan Major League (TML), the Major League Baseball (MLB) effect and game-fixing scandals in CPBL negatively influence CPBL attendance. Additionally, real income is found to negatively affect CPBL attendance, making CPBL games an inferior product. The proposed model accounts for approximately 91% of variation in CPBL attendance between 1990 and 2008.

引用

页码：106 / 115

页数：10

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