This paper addresses gaps in research on dynamic capabilities, specifically regarding the role given to individual managers within this context. I argue that there is a relationship between patterns through which dynamic capabilities develop and the role of managerial agency. I offer three contributions by means of this study. First, a management design is chosen that is positioned somewhere in between the path-dependent and path-creation design which allows an active conception of managerial agency accommodating elements of social and behaviour strategies, purpose, and creativity within the context of dynamic capabilities as an evolutionary phenomenon. Second, I follow a longitudinal, inductive study approach using a single case study strategy to elucidate the micro-level process elements inherent to the evolutionary nature of dynamic capabilities. Third, I adhere to a design science research approach to produce a model of dynamic capability that is relevant and prescriptive of nature to management practice.