A study exploring factors of decision to text while walking among college students based on Theory of Planned Behavior (TPB)

被引:19
|
作者
Koh, Hyeseung [1 ]
Mackert, Michael [1 ,2 ,3 ]
机构
[1] Univ Texas Austin, Stan Richards Sch Advertising & Publ Relat, Moody Coll Commun, 300 West Dean Keeton, Austin, TX 78712 USA
[2] Univ Texas Austin, Ctr Hlth Commun, Austin, TX 78712 USA
[3] Univ Texas Houston, Sch Publ Hlth, Hlth Sci Ctr Houston, Houston, TX USA
关键词
Pedestrian safety; personal norms; self-efficacy; texting while walking; Theory of Planned Behavior; MOBILE PHONE USE; PARALLEL PROCESS MODEL; INJUNCTIVE NORMS; MODERATING ROLE; INTENTIONS; EXERCISE; EFFICACY; TALKING;
D O I
10.1080/07448481.2016.1215986
中图分类号
G40 [教育学];
学科分类号
040101 ; 120403 ;
摘要
Objective: This study attempted to identify critical predictors of intention to both send and read texts while walking based on Theory of Planned Behavior in order to provide resources for practitioners and campaign designers to inform college students of the perils of texting while walking and dissuade them from such a risky behavior. Participants: Three hundred twenty-nine college students were recruited from a large public university in the Southwest in September 2014. Methods: This study used a cross-sectional survey design. Results: Subjective norm (sending: B = .17, p = .02; reading: B = .17, p = .04), personal norms (sending: B = -.32, p = .001, reading: B = -.35, p = .001), and self-efficacy (sending: B = -.27, p = .001; reading: B = -.24, p = .001) were significant predictors of intention to both send and read text messages while walking. Conclusions: For students who have greater intention of texting while walking, persuasive communication should utilize normative influence and self-efficacy to discourage texting while walking.
引用
收藏
页码:619 / 627
页数:9
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