Can the educationally disadvantaged interpret the FDA-mandated nutrition facts panel in the presence of an implied health claim?

被引:64
作者
Mitra, A [1 ]
Hastak, M
Ford, GT
Ringold, DJ
机构
[1] American Univ, Kogod Coll Business Adm, Washington, DC 20016 USA
[2] Willamette Univ, Atkinson Graduat Sch Management, Salem, OR USA
关键词
D O I
10.1177/074391569901800111
中图分类号
F [经济];
学科分类号
02 ;
摘要
The authors conduct afield experiment to investigate whether fears regarding the misleading effects of implied health claims, especially in educationally disadvantaged populations, are well founded. Results show that, regardless of educational attainment, consumers seem capable of evaluating the nutrition facts panel, even in the presence of a contradictory implied health claim.
引用
收藏
页码:106 / 117
页数:12
相关论文
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