Organizational Culture and Strategy: the nature of relationships between constructs in Institutions of Higher Education in Brazil

The main objective of this study is to analyze the nature of the relationships between organizational cultures and the strategies used at the Institutions of Higher Education in the state of Rio Grande do Norte, Brazil. Noting the importance given to organizational culture in relation to the formulation of strategies this study arose from the need to initiate a discussion on new parameters and guidelines of the strategies in the management of higher education institutions, identifying the organizational culture is related to typologies of generic strategies used by these organizations. The reach this goal it was used an explicative study of quantitative nature applied to 31 Institutions of Higher Education to enable the identification of the relationships between the cultural styles and the strategic typologies used by the researched Institutions. To analyze the data it was used the canonical correlation predictive model and quantitative analysis. The results of the present study indicates the existence of an entrepreneur cultural style and a prospective strategic typology predominating in most of the researched Institutions. Finally this study confirms the relationships between organizational cultural styles and the typologies of the organizational strategies of the researched Institutions.