Effect of Improved Electricity Product Development on the Business Performance of a Public Electricity Transmission Company

Improved electricity product development is becoming more significant to the business performance of electricity transmission companies. Despite the fact that the term improved/new product development is not new, very few studies have investigated the effect of improved electricity product development on the business performance of a public electricity transmission company, most especially in a developing country such as Nigeria. This paper present means by which improved electricity product development can be used to assist electricity transmission company's business performance in order to improve customers' electricity product adoption and other stakeholder's satisfaction in the industry. It is based on a case study of the Transmission Company of Nigeria (TCN), it provide guidelines to stakeholders in the industry in utilizing improved electricity product development to better support electricity transmission companies: it allows transmission companies to launch improved electricity products to end-users; it helps transmission companies to determine the weaknesses of the electricity product delivered to end-users; it allows improved quality of electricity product that customers are willing to pay a premium for, while eliminating epileptic electric-power supply end-users do not want.