Not So Fast: Ten Challenges to Importing Implicit Attitude Measures to Media Psychology

被引：13
作者：
Blanton, Hart [1 ]
Jaccard, James [2 ]
机构：
[1] Univ Connecticut, Dept Psychol, Storrs, CT 06269 USA
[2] NYU, Silver Sch Social Work, New York, NY USA
来源：
MEDIA PSYCHOLOGY | 2015年 / 18卷 / 03期
关键词：
ASSOCIATION TEST; EXPLICIT ATTITUDES; RACIAL-DISCRIMINATION; AFFECT MISATTRIBUTION; PREDICTIVE-VALIDITY; ALZHEIMERS-DISEASE; SOCIAL COGNITION; BIGGEST-LOSER; SELF-ESTEEM; METAANALYSIS;
D O I：
10.1080/15213269.2015.1008102
中图分类号：
G2 [信息与知识传播];
学科分类号：
05 ; 0503 ;
摘要：
The implicit attitude construct has captured researchers' imaginations and dramatically shifted research priorities in the attitude field. It is likely that these measures will be increasingly utilized by researchers studying media-related phenomena. We review the psychometric foundations of current implicit measures and introduce what we view as 10 pressing psychometric, methodological, and conceptual challenges facing the implicit attitude field today. We call for research that revises current empirical approaches to better address these challenges and provide recommendations for media psychologists who might incorporate these measures into their research programs.
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页码：338 / 369
页数：32
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