Marketing Banking: Identifying the Insightful Marketing Mix in Banking

Marketing banking services has assumed a new dimension as new ideas and innovations continues to drive the competition. Today, marketing has occupied a prime place in the business of banks and different services and products are being created and directed towards meeting the needs of the customer. While the traditional methods of marketing banking remain effective, there is the need for banks to apply more insightful marketing mix in marketing financial products and services. This paper identifies email marketing, rather than social media networking, as a very effective means of marketing to the Gen Y among other insightful approaches to marketing banking nowadays.