This study takes a journalistic professional approach to examine integration patterns of interactive features in news media websites. It draws from two aspects of journalistic work - the relationship with audiences and medium-related practices. Consequently, two frameworks are proposed for categorizing interactive features: the first is based on the relationships news media allow their audiences to have with news content - consuming content, influencing content, or passing it beyond the news site; the second is based on the characteristics of features - textual or visual. Findings from 100 news organizations show that, overall, news media preferred applying features that allow users to interact with content, but without the ability to influence it. In addition, the use of features was tightly related to the technology associated with a news organization; newspapers' websites were more likely to use text-based features and vice versa.
