Application of Customer Maturity Level to Build-to-order Supply Chain

Interactive activities between corporation and customers can be usually seen in build-to-order (BTO) supply chain that is operated smoothly. In a perspective of customer, what directly influences manufacturing process and customer satisfaction is whether customer understands his/her real needs and translates them into online order correctly. This study shows that customer maturity level (CML) plays a principal part in the formation of online order. The CML varies for different types of products. The corporation may improve CML through pertinent interactive activities for certain type of product. Finally, steps of interactive activity to improving CML are proposed.