An assessment towards the acceptance of wearable technology to consumers in Turkey: the application to smart bra and t-shirt products

被引:39
作者
Turhan, Gulden [1 ]
机构
[1] Marmara Univ, Dept Text, Istanbul, Turkey
关键词
wearable technology; acceptance; attitude; usefulness; subjective norms; perceived control; SELF-EFFICACY; PLANNED BEHAVIOR;
D O I
10.1080/00405000.2012.736191
中图分类号
TB3 [工程材料学]; TS1 [纺织工业、染整工业];
学科分类号
0805 ; 080502 ; 0821 ;
摘要
The study attempts to predict the dynamics that play a role in the process through which consumers accept wearable technology. A research model, in the form of a structural diagram, is proposed in search of the acceptance or buying intention of wearable technology via subjective norms, perceived usefulness, attitude towards the behaviour, perceived behavioural control and the related beliefs. In the study applied to smart bra and t-shirt products, the results show that subjective norms and attitudes towards behaviour are found significant in direct influence to buying intention, but perceived usefulness is not directly related to it. Perceived usefulness and behavioural control are found significant to indirect influence in buying intention through their effects on attitude. In addition, perceived behavioural control is directly related to attitude only for smart bras. In both the products, subjective norms, perceived usefulness, attitude and perceived behavioural control appear to be explained by a set of salient beliefs.
引用
收藏
页码:375 / 395
页数:21
相关论文
共 31 条