Rumor evolution in social networks

The social network is a main tunnel of rumor spreading. Previous studies concentrated on a static rumor spreading. The content of the rumor is invariable during the whole spreading process. Indeed, the rumor evolves constantly in its spreading process, which grows shorter, more concise, more easily grasped, and told. In an early psychological experiment, researchers found about 70% of details in a rumor were lost in the first six mouth-to-mouth transmissions. Based on these observations, we investigate rumor spreading on social networks, where the content of the rumor is modified by the individuals with a certain probability. In the scenario, they have two choices, to forward or to modify. As a forwarder, an individual disseminates the rumor directly to their neighbors. As a modifier, conversely, an individual revises the rumor before spreading it out. When the rumor spreads on the social networks, for instance, scale-free networks and small-world networks, the majority of individuals actually are infected by the multirevised version of the rumor, if the modifiers dominate the networks. The individuals with more social connections have a higher probability to receive the original rumor. Our observation indicates that the original rumor may lose its influence in the spreading process. Similarly, a true information may turn out to be a rumor as well. Our result suggests the rumor evolution should not be a negligible question, which may provide a better understanding of the generation and destruction of a rumor. DOI: 10.1103/PhysRevE.87.032133