A ZERO WASTE APPROACH IN LAUNCHING A NEW PRODUCT: CASE STUDY

As a result of human activity, generated waste is one of the biggest problems of today's generation. It should especially be pointed out that insufficient waste management represents an enormous loss of resource both in the form of materials and energy. As a remedy for this issue Zero Waste tends to eliminate waste with its unique system approach of avoiding waste creation to start with, which is the most sustainable choice. Further, Zero Waste as a strategy can be applied not only to the existing production systems but also during planning, preparation and launching of new production systems and products. The key aspect of this paper will be focused on the case study about applying Zero Waste approach during launching of a new product.