Big data has a large amount of information, various type, value the characteristics of low density, high speed and aging. With the development of the Internet, big data more and more showed an important role in the commercial competition, many companies use large data storage, calculation, analysis and multi-level business innovation. Under this background, the consumer contact with the changes in the way of goods, shopping show diversification, consumption concept and consciousness has been changed. Business consumer data is collection and the behavior analysis of the increasing to more data sources. Through the analysis of the characteristics of the large data, systematically explores the background in the era of big data the changes of consumer behavior, the business innovation are put forward based on this kind of behavior evolution trend.
