Good cause, good business

被引：0

作者：

Welsh, JC

机构：

来源：

HARVARD BUSINESS REVIEW | 1999年 / 77卷 / 05期

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

A lot of companies have launched marketing campaigns tied to charitable causes. But according to Jerry Welsh,one of the pioneers of cause-related marketing, most of the programs fail to create real benefits for either the companies or the charities.

引用

页码：21 / +

页数：166