Online distribution of media content: analysis of 3 business models

被引：20
作者：
Izquierdo-Castillo, Jessica [1 ]
机构：
[1] Univ Jaume I Castellon, Dpto Ciencias Comunicac, Castellon de La Plana 12071, Spain
来源：
PROFESIONAL DE LA INFORMACION | 2012年 / 21卷 / 04期
关键词：
Distribution; Online; Internet; Film; Television; Multimedia; Content; Media; INTERNET;
D O I：
10.3145/epi.2012.jul.09
中图分类号：
G2 [信息与知识传播];
学科分类号：
05 ; 0503 ;
摘要：
Media convergence is transforming the media business model. Film and television consumption over the internet force the breakdown of the traditional value chain. This paper aims to study the basics of online business models created to distribute and consume media content. This study considers funding sources and the reconfiguration of traditional model: flat rate, pay per view and advertising. The methodology is based on three case studies, connected to each of the funding formulas: Netflix, iTunes and Hulu. Results are intended to provide a business model proposal.
引用
收藏
页码：385 / 390
页数：6
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