This paper through the present situation of the world marine industrial structure, the China marine industrial structure, the Zhe Jiang province marine industrial structure to overall analysis the internal and external environment of Xiang Shan marine industry. According to the home and abroad marine industrial structure and industrial development trend analysis, we get 4 points of thinking: to hold the crucial period of the marine industrial transition, accelerating upgrade the share of the secondary industry and tertiary industry's proportion. To integrate the Scientific and technological resources, we can accelerate the application of High-tech in traditional industries, such as Offshore fishing and Mariculture industry. To grasp the opportunity of world marine shipping industry shift to China, we can develop Shipbuilding industry. To utilize the superior marine tourism resources, we can develop a variety of tourism to upgrade the coastal tourism industry.