The British Medical Association recently published guidelines on sensible drinking which suggested that the currently favoured advice pitched at 21 units per week for men and 14 units for women should not be relaxed (British Medical Association (1995) Alcohol: Guidelines on sensible drinking, obtainable from British Medical Association, BMA House, Tavistack Square, London WC1H 9JP price pound 4.95). We believe that this report will be of international interest as an example of a prestigious national medical organization taking a stand on alcoholic policy issues. With kind permission of the BMA the ''Conclusions'' from the report are reproduced. This is followed by commentaries on the report from a number of experts.