Research on the integration of Customer Relationship Management in the situation of E-commerce

被引：0

作者：

Zhang, Y ^{[1
]}

Yang, B ^{[1
]}

Wang, J ^{[1
]}

Huan, J ^{[1
]}

机构：

[1] Kunming Univ Sci & Technol, Sch Management & Econ, Kunming 650093, Yunnan, Peoples R China

来源：

PROCEEDINGS OF THE 2001 INTERNATIONAL CONFERENCE ON MANAGEMENT SCIENCE AND ENGINEERING, VOLS I AND II | 2001年

关键词：

e-commerce; ER-P; CRM; integration;

D O I：

暂无

中图分类号：

TP18 [人工智能理论];

学科分类号：

081104 ; 0812 ; 0835 ; 1405 ;

摘要：

The key that enterprises achieve competitive advantage is how to proper understand the demand of each customer in time, and to offer customer the goods and service of individual characteristics. Today Customer Relationship Management (CRM) has become the focus studied by enterprise circles and academic world. This paper analyzes the function and feature of the CRM software, and discusses the integration of CRM in the situation of E-commerce.

引用

页码：406 / 410

页数：5