The design of the in-vessel antennas for the ITER plasma position reflectometry diagnostic is very challenging due to the need to cope both with the space restrictions inside the vacuum vessel and with the high mechanical and thermal loads during ITER operation. Here, we present the work carried out to assess and optimise the design of the antenna. We show that the blanket modules surrounding the antenna strongly modify its characteristics and need to be considered from the early phases of the design. We also show that it is possible to optimise the antenna performance, within the design restrictions. Published by AIP Publishing.