In recent years, the political events have become a major topic of an increasing number of journalists in their TV shows, choosing very interesting ways to discuss about political issues. Their strategies are mostly surprising, the audience witnessing a sapid TV show in which politicians receive different identities, and, most of the time, they become negative characters. The spectacular televised debates are today one of the most important strategies used by media to attract the public to the world that it promotes. The Americanization of political communication is a complex process, which envisages the transition from traditional type of debate, to one based on entertainment, which brings a new vision of political subjects to public, mostly based on irony, sarcasm and criticism of all kinds. In their journalistic approach, politicians become symbolic characters, marked by powerful inner conflicts based on the image they want to show to the society and what they really are. Unmasking them becomes very enthralling because journalists use innovative showcasing ways, but most often, they resort to tabloid techniques for presentation, for financial reasons. The sensational promoted in shows is what seduces the audience and keeps it faithful. Another very important element is to keep up with the continuous upgrading of new media, which fosters a strong relationship with the public. Essentially, the Americanization takes into account the commercial packaging of the political message, but the approach remains up to the journalists and up to the institution they represent. In Romania, in recent years, the political debates have been improved in remarkable ways, keeping up to the needs, preferences and expectations of the public, which is an important vector in the media. The aim of this paper is to show that the Americanization strategies are very common in the media culture of Romania of nowadays. Regarding the case study, it brings an analysis of a media device, About people and facts with Zeiceasca and Marincea, broadcast by Realitatea TV.
