Seed priming improves vigor, but priming agents may differ greatly in their effectiveness. The present study was performed to unravel the physiological basis of vigor improvement by priming sunflower achenes with pre-optimized levels of hydrogen peroxide (H2O2), salicylic acid (SA), thiourea JU), gibberellic acid (GA(3)) ascorbic acid (AA), sodium chloride (NaCl), freezing and heating. Most of the treatments induced de novo synthesis of peptides with low (37 kDa for H2O2, SA and NaCl treatments, and 57 kDa for SA and TU treatments) and high (157 k.Da for H2O2, SA, TU, GA(3) and AA treatments and 167 kDa for SA treatment) molecular mass, reduced solute leakage, and an enhanced soluble sugar pool in the achenes. Priming reduced days to 50% germination (T-50 and mean germination time (MGT) and improved germination energy (GE) and final germination percentage (FGP). Shoot length was improved by priming with H2O2, GA(3), and NaCl; root length with NaCl and H2O2; shoot and root dry weight with H2O2, SA and AA. Positive correlations between GE and FGP and expressed peptides, soluble sugars, shoot and root length, and dry weight and negative ones with EC of leachate suggested that pre-germination changes in primed achenes, in addition to improve germination, show lasting effects in promoting seedling growth. Of the treatments, H2O2, SA, TU and GA(3) were the most effective. Overall, the effects of priming treatments are related to de novo protein synthesis, an improved repair mechanism, and germination substrates for vigorous and earlier production of seedlings.