Gas vesicle formation in haloarchaea involves 14 gas vesicle protein (gyp) genes. The strong promoter P-A drives the expression of gvpACNO, which encodes the major gas vesicle structural proteins GvpA and GvpC, whereas the oppositely oriented promoter P-D initiates the synthesis of the two regulator proteins, GvpD and GypE. GypE activates P-A and P-D, and requires a 20 nt upstream activator sequence (UAS). UAS(A) and UAS(D) partially overlap in the centre of the 35 bp intergenic region. The basal and GypE-induced activities of P-A and P-D were investigated in Haloferax volcanii transformants. Each UAS consists of two 8 nt portions (P-A, 1A + 2A; P-D, 1D + 2D), and mutations in the overlapping 1A and 1D portions affected the GypE induction of both promoters. Substitution of one of the UAS portions by a nonsense sequence showed that a complete UAS is required for activation. The activation of P-A was more efficient compared with P-D. Promoter P-A with UAS(A) in configuration 1A + 1A was still activated by GypE, but P-D was not inducible with UAS(D) in configuration 1D + 1D. The TATA box and/or transcription factor B recognition element (BRE) were exchanged between P-A and P-D. All elements of P-A functioned well in the environment of 'P-D' and transferred the stronger P-A activity to 'P-D'. In contrast, the respective 'P-A' chimeras were less active, and BRED was not functional in the environment of 'P-A'. The relative strengths of the two promoters were substantially determined by the BRE. A 4 nt scanning mutagenesis uncovered an additional regulatory element in the region between TATA(D) and the transcriptional start site of gvpD.