Study of Customer Segmentation in E-Business

被引：0

作者：

Tian, Ling ^{[1
]}

Ren, Guangwen ^{[1
]}

机构：

[1] Beijing Union Univ, Sch Management, Beijing 100101, Peoples R China

来源：

ADVANCES IN APPLIED ECONOMICS, BUSINESS AND DEVELOPMENT, PT II | 2011年 / 209卷

关键词：

E-business; CRM; Customer Segmentation; RFM; Index System;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Along with the network popularization and e-business in-depth development, customer relationship management has attracted attention from a wide variety of professions. Segmenting customers effectively is the premise and guarantee to realize the targeted customer relationship management. Given that customers' dynamic and virtual characteristics under network environment, this article further details the conventional RFM index (Recency, Frequency, Monetary) after studying the conventional customer segmentation. As the standard of customer segmentation, the refined RMF receives a better result as it establishes a customer segmentation index system which fits various characteristics of e-business.

引用

页码：454 / 459

页数：6