Democracy's New Discipline: Public Deliberation as Organizational Strategy

Scholars of politics have studied deliberative events as political processes aimed at empowering citizens, a perspective that frames organizational subsidies of public deliberation as civil society sponsorship. Based on multi-method fieldwork, this article investigates deliberation as a strategic tool marketed by an emerging industry of professional consultants to contemporary organizations facing resistance to retrenchment, redevelopment, and reorganization. This field-level organizational perspective reveals that deliberative solutions are sold to public, private, and third-sector managers in terms of their potential to cultivate stakeholder empathy for decision-makers, downsize public expectations for administrative problem-solving, and produce behavioral alignment and positive attitudes toward austerity measures. The simultaneous framing of deliberation as civic renewal and as a preemptive strategy for reducing contention demonstrates how sponsors have leveraged the ambiguities enabled by the reconfiguration of civic activity and authority described in this special issue. As such, we argue that understanding the political implications of the expanding market for sponsored deliberation requires a comparative historical approach to organizational strategy.