Impact of Female Characters on Movie's Return on Investment

In the age and times where women empowerment is a significant topic of discussion, we aim to analyze the potential gender diversity influence on the box office revenue. The following research is carried out by collecting data from 400 Hollywood movies between the years 2014-17 and performing regression analysis to find a correlation between the presence of female characters in movies and their return on investment. The paper finds that there is a positive relationship between the commercial success of the movies (ROI) and the gender diversity i. e. more the number of female characters, higher the revenue generated. Another factor such as Number of Votes also has a direct impact on the revenue of the movie. The research not only takes into consideration the mere presence of women on screen but also the exchange of at least one dialogue among themselves, which is presented by the Bechdel Score of the movie.