The Flower Market in the Czech Republic and Its Spatial Dimensions

The goal of this paper is to describe the position of flower growers in the Czech market in connection with new foreign competition and to explain changes in the market using a spatial differentiation model. The spatial differentiation model of monopolistic competition is one of the models of market structure in which consumer demand is satisfied by many small and medium-sized producers. In the case of the flower production, it takes into account not only the cost of production of flower growers in the country, but also the price paid by the consumer for the transport of flowers to the place of purchase Given the fact that flowers are fast moving products, the transport is often realized by air and thus is expensive. The statistical trend shows that consumers in the Czech Republic prefer to buy domestic products if the flowers meet their requirements and preferences (appearance, durability, etc.). In 2014, the average Czech citizen would spend 936 CZK on flowers and the floral market has reached an approximate value of ten billion Czech Crowns, including profit and VAT.