Marketing Investment and Intangible Brand Capital

被引：12

作者：

Bronnenberg, Bart J. ^{[1
,4
]}

Dube, Jean-Pierre ^{[2
,5
]}

Syverson, Chad ^{[3
,5
]}

机构：

[1] Tilburg Univ, Mkt, Tilburg, Netherlands

[2] Univ Chicago, Booth Sch Business, Mkt, Chicago, IL USA

[3] Univ Chicago, Booth Sch Business, Econ, Chicago, IL USA

[4] Ctr Econ Policy Res, London, England

[5] Natl Bur Econ Res, Res Associates, Cambridge, MA 02138 USA

来源：

关键词：

STATE DEPENDENCE; SWITCHING COSTS; CONSUMER; SEARCH; HETEROGENEITY; COMPETITION; CHOICE; IDENTIFICATION; INFORMATION; ECONOMICS;

D O I：

10.1257/jep.36.3.53

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

[No abstract available]

引用

页码：53 / 74

页数：22

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