Taking Lu Brocade for Example, Discusses the Industrialization of Intangible Cultural Heritage in order to Enhance Regional Soft Power

被引：0

作者：

Jiang Wenhua ^{[1
]}

Zhang Yanfang ^{[1
]}

Guo Chunyan ^{[1
]}

机构：

[1] Univ Jinan, Sch Management, Jinan 250002, Peoples R China

来源：

SOFT POWER THEORY DEVELOPMENT, PRACTISE AND INNOVATION | 2013年

关键词：

Intangible cultural heritage; Industrialization; SWOT analysis; Regional soft power;

D O I：

暂无

中图分类号：

D0 [政治学、政治理论];

学科分类号：

0302 ; 030201 ;

摘要：

Intangible cultural heritage is a manifestation of the national outstanding historical and cultural, the carrier of the national spirit, and has obvious geographical characteristics. With the increasing levels of economic development, soft power have a more lasting penetration to the community and will be the main weapon for the competition of the comprehensive strength among competitots. In this paper, the authors use the qualitative analysis, literature reviews, case studies and other scientific methods, taking Lu Brocade for example, through the use of the scientific method of SWOT analysis to analyze the industrialization of intangible cultural heritage, n order to explore ways to enhance the regional soft power.

引用

页码：213 / 217

页数：5