Health Information Seeking Behavior among College Students: A Case in a Developing Country

Literature on Health Information Seeking Behavior (HISB) is available and well documented in developed countries. People in developed countries have also better understanding and awareness on online health information sources. However, the research coverage is very limited in developing countries, especially among college students. Previous studies showed higher risks of chronic diseases, stress, and risky sexual behavior among college students. Improving their HISB has the potential to reduce these risks. Our proposed research attempts to describe HISB and its associated factors in developing country with a specific focus on a college student population. Our study will attempt to create a better understanding of HISB in developing country thereby making it available for health promotional activities. It will also have potential contribution to suggest design strategies to improve health information retrieval systems.