1) Background: To quantitatively analyze the content structure and psychological mechanism of Chinese college students' school sports policy attitude; (2) Methods: This paper uses the data of 2112 college students obtained from a national sample survey. We also use a theoretical model of school sports policy attitude empirically tested by the LISREL structural equation model method; (3) Results: (1) Students' cognition of the content, implementation, effect, satisfaction, and policy behavior of school sports policies are important factors affecting the implementation of school sports policy. (2) Cognition generates emotions and students' awareness of school sports policy. The higher the recognition of content, policy implementation, and policy effect, the higher their satisfaction with the school sports policy. (3) Emotion determines behavior. The greater the students' satisfaction with the school sports policy, the more willing they are to follow the school sports policy requirements and demonstrate positive behavior in line with its provisions. (4) The measurement model of the school sports policy attitude has good reliability and validity, and the theoretical hypothesis of the structural model is supported by the data that measures and explains the college students' attitudes toward school sports policy.
