Consumers' Perceived Risk of Food Safety: Establishing a Dynamic Measurement Model

被引:0
|
作者
Ding Zhoumin [1 ]
Ma Ying [1 ]
机构
[1] Wuhan Univ Technol, Sch Management, Wuhan 430070, Peoples R China
来源
PROCEEDINGS OF THE 11TH INTERNATIONAL CONFERENCE ON INNOVATION AND MANAGEMENT, VOLS I AND II | 2014年
关键词
Perceived risk; Dynamic measurement model; Acceptable level of risk;
D O I
暂无
中图分类号
F [经济];
学科分类号
02 ;
摘要
Consumers' perceived risk of food safety has great implication on individual food-buying, and playing an increasingly important role in customers' purchasing behaviors. Utilizing the statistical data obtained mainly by questionnaire survey to calculate, analysis and explore, this paper tries to establish a dynamic measurement model concerning individual perceived risk related to food safety. The model includes three aspects: the factors involved consumers' perceived risk, the latitudes of consumers' perceived risk, and the values of acceptable risk level. These studies have a guiding role to reduce the overall level of consumers' perceived risk and help the government or enterprises to take corresponding measures to regulate and control.
引用
收藏
页码:1820 / 1827
页数:8
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