Advertising and bidding for television rights

被引：1

作者：

Pepall, LM ^{[1
]}

Richards, DJ ^{[1
]}

机构：

[1] Tufts Univ, Dept Econ, Medford, MA 02155 USA

来源：

ECONOMICS LETTERS | 2006年 / 90卷 / 02期

关键词：

price competition; product differentiation;

D O I：

10.1016/j.econlet.2005.08.004

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

We show that competition among commercial television networks for star programming inputs depends on. the nature of the network competition for advertising dollars. An important result is that the network acquiring the star content cams lower profit than its rivals. (c) 2005 Elsevier B.V. All rights reserved.

引用

页码：237 / 241

页数：5