BUSINESS MODEL FOR EMERGING REAL-TIME LOCATION-BASED SERVICES A Technical Perspective

Recently, new and sophisticated mobile commerce applications, especially location-based services applications, have been emerging very fast, which demands a closer attention to their use, technology and business models. As a result, new business models designed specifically for the mobile arena have started to emerge. Moreover, mobile commerce is generating considerable interest and has led to the design and development of new mobile web-based services. However these services lack a suitable business model. Brokerage firms have already setup novel and profitable business models for wired web-based services. Converting these wired web-based services into mobile services introduces new challenges. In this paper, we present a business model for dynamic location-based services. We find it very useful to introduce this novel approach to define a business model for such an application. Our focus is on the value proposition for each stakeholder involved in the application. We highlight the technical perspective and analyze the different technologies used in this application.