Business orientations and innovation in small and medium sized enterprises

被引：80
|
作者：
Zortea-Johnston, Elisabeth [2 ]
Darroch, Jenny [1 ]
Matear, Sheelagh [3 ]
机构：
[1] Claremont Grad Univ, Peter F Drucker & Masatoshi Ito Grad Sch Manageme, Claremont, CA 91711 USA
[2] Univ Otago, Dept Mkt, Dunedin, New Zealand
[3] Lincoln Univ, Christchurch 7647, New Zealand
来源：
INTERNATIONAL ENTREPRENEURSHIP AND MANAGEMENT JOURNAL | 2012年 / 8卷 / 02期
关键词：
Market orientation; Entrepreneurial orientation; Driving markets; Market driven; Innovation; MARKET ORIENTATION; ENTREPRENEURSHIP; CONSTRUCT; IMPACT; PERFORMANCE; MANAGEMENT; PARADIGM; DRIVEN; FIRMS; TOO;
D O I：
10.1007/s11365-011-0170-7
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The capability of Small and Medium Enterprises (SMEs) to drive and shape markets is one path to competitive advantage. Firms that drive markets do so by leveraging radical and disruptive innovation to shape the needs of current and future customers, thereby altering market structure. In the current study, we find that firms with an entrepreneurial orientation are more likely to develop both driving markets and market driven innovations, while firms with a market orientation are more likely to develop market driven innovations.
引用
收藏
页码：145 / 164
页数：20
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